Palm reading and Journey Practitioner
The concept of this commission is based at the client's statue as her wish.
She wanted very much to use this image to reflect the core/identity of her business.
To accomplish that, first the a serie of photos were taken at different perspective points and angles.

From this point finally one was chosen and then the corporate image could be created.  Of course within the association of the name 'de lichtwijzer' (the luminescent hands) itself.  That's why the yellow colour was used, to indicate light. In order to show the effect of light going trough, transparency and gradient was used. The image of the statue was also faded behind the business card and reflected, so when you would hold the card this idea would be reinforced.

The corporate identity was created with its stationery.

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