Why Lumi?

Hello! I am Lumi... I am a Problem Solver.
I use Design as a tool to favor social and environmental sustainability and responsible design, not just to creating products or branding, but also to creating services, processes, systems, frames, polices, new company cultures or conceptual works. Thus a Designer, but just when content comes before aesthetics.
I see myself as a facilitator on the process of transformation on depth, removing boundaries and helping you/others seeing through different perspectives. I use an holistic approach and also life & nature inspired principles solutions in combination with design research and various design methodologies (design thinking, vision in design, brand-driven innovation, cradle to cradle, biomimicry), convivial tools, together with intuition.  
My trademarks are: Solving problems or adapting to it, being very proactive and flexible, observing and finding opportunities to make your business excel and loving get things done.  I create room for interaction and co-working empowering people and situations. Through my work, I like impacting society, environment & circular economy in a positive way.
I am a rich blend of different cultures (Japanese roots, Brazilian & Dutch nationalities) and backgrounds (scientific environmental research, entrepreneurship, graphic design and design), linking creativity to contextual research and favoring transdisciplinarity and multifunctionality.
In this website you can see few of my works, projects, also learn where Lumi Hama stands for.

My Motto is a Japanese saying :  'Mizu no kokoro'
(A state of mind (in balance w/ the heart) similar to water, flowing, reflective & adaptive)
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